Primer
Professional-grade primers that improve adhesion, maximize topcoat performance, and create a flawless foundation for every paint system.
Fresh Start® All-Purpose Primer
The go-to primer for most interior and exterior surfaces. Seals, bonds, and creates an ideal base for topcoats — improving hide, reducing the number of finish coatsThe standard commercial primer for most interior and exterior surfaces. Bonds, seals, and builds an ideal base for topcoats — improving hide and reducing finish coats on new construction and repaint work. needed, and ensuring color accuracy.
Fresh Start® Alkyd Primer
Oil-based primer for challenging surfaces with bleed-through, tannin staining, or existing oil-based coatings. Delivers superior adhesion where waterborne primers fall short.
Fresh Start® Deck & Siding Primer
Exterior primer for wood siding, trim, and decking. Penetrates and seals bare and weathered wood, resists tannin bleed, and creates a stable base for exterior finish coats.
Fresh Start® High-Hiding Primer (Deep Base)
High-hiding primer for deep and saturated topcoat colors. Reduces finish coats needed on bold color changes — saving time and material on commercial color transformation projects.
Benjamin Moore Multi-Purpose Primer
Versatile interior/exterior primer for mixed-surface commercial projects. Bonds to wood, drywall, masonry, and previously painted areas — reducing primer SKUs needed on complex jobs.
Coronado® PVA Primer
Economical primer-sealer for new drywall. Seals the porous paper and joint compound surface for uniform absorption — a production staple for new commercial construction and tenant improvement.
Benjamin Moore Drywall Primer
Professional-grade drywall primer for new and repaired surfaces. Creates a sealed, uniform base ensuring consistent sheen and color accuracy across large commercial wall areas.
Stix® Waterborne Bonding Primer
High-adhesion bonding primer for difficult surfaces including glossy paint, tile, PVC, and fiberglass. Essential when conventional primers won’t bond — commonly specified for commercial renovation and refinishing work.
AquaLock® Plus Primer/Sealer
Fast-drying stain-blocking primer-sealer for water stains, smoke damage, tannin, and rust. Seals odors and prevents bleed-through on problem surfaces in commercial renovation and remediation projects.
Vapor Barrier
Moisture-retarding coating for interior concrete, masonry, and block walls. Reduces vapor transmission — essential for below-grade commercial spaces, mechanical rooms, and areas prone to moisture infiltration.
Lead Block™
Encapsulant coating that seals and stabilizes lead-based paint, reducing exposure risk without full removal. Commonly specified for commercial renovation in older Detroit-area buildings where lead paint is present.
