Primer

Professional primers that create the ideal foundation for superior adhesion, long-term durability, and finish performance.

Fresh Start® All-Purpose Primer

The go-to primer for most interior and exterior surfaces. Seals, bonds, and creates an ideal base for topcoats — improving hide, reducing the number of finish coatsThe standard commercial primer for most interior and exterior surfaces. Bonds, seals, and builds an ideal base for topcoats — improving hide and reducing finish coats on new construction and repaint work. needed, and ensuring color accuracy.

Fresh Start® Alkyd Primer

Oil-based primer for challenging surfaces with bleed-through, tannin staining, or existing oil-based coatings. Delivers superior adhesion where waterborne primers fall short.

Fresh Start® Deck & Siding Primer

Exterior primer for wood siding, trim, and decking. Penetrates and seals bare and weathered wood, resists tannin bleed, and creates a stable base for exterior finish coats.

Benjamin Moore Multi-Purpose Primer

Versatile interior/exterior primer for mixed-surface commercial projects. Bonds to wood, drywall, masonry, and previously painted areas — reducing primer SKUs needed on complex jobs.

Benjamin Moore Drywall Primer

Professional-grade drywall primer for new and repaired surfaces. Creates a sealed, uniform base ensuring consistent sheen and color accuracy across large commercial wall areas.

Stix® Waterborne Bonding Primer

High-adhesion bonding primer for difficult surfaces including glossy paint, tile, PVC, and fiberglass. Essential when conventional primers won’t bond — commonly specified for commercial renovation and refinishing work.

AquaLock® Plus Primer/Sealer

Fast-drying stain-blocking primer-sealer for water stains, smoke damage, tannin, and rust. Seals odors and prevents bleed-through on problem surfaces in commercial renovation and remediation projects.

Vapor Barrier

Moisture-retarding coating for interior concrete, masonry, and block walls. Reduces vapor transmission — essential for below-grade commercial spaces, mechanical rooms, and areas prone to moisture infiltration.

Lead Block™

Encapsulant coating that seals and stabilizes lead-based paint, reducing exposure risk without full removal. Commonly specified for commercial renovation in older Detroit-area buildings where lead paint is present.

HP1100 Acrylic Metal Primer

Water-reducible rust-inhibitive primer for steel, iron, and non-ferrous metal. Excellent adhesion on hard-to-coat surfaces for light to moderate industrial exposures. LEED® v4 eligible. Suitable for USDA-inspected facilities.

HP1270 Acrylic Sealer/Finish

Fast-drying waterborne clear sealer for bare concrete floors and masonry. Reduces water penetration and prevents efflorescence without altering surface appearance. Recoat in 2 hours. Suitable for USDA-inspected facilities.

HP1320 Universal Metal Primer

Single-component alkyd primer for ferrous metal with fast 30-minute dry time. Corrosion protection that accepts most topcoats. Suitable for USDA-inspected facilities.

HP1550 Concrete & Metal Epoxy Primer

Two-component penetrating epoxy sealer for concrete and rusted steel. Low-viscosity formula penetrates and reinforces rusty steel, seals masonry. 100% solids. Suitable for USDA-inspected facilities.

HP1560 Quick Set Epoxy Floor Sealer

Two-component fast-dry epoxy sealer — primer or base coat for high-performance floor systems. Can also be used as a standalone semi-gloss floor finish. Recoat in 5 hours. Moisture tolerant. Suitable for USDA-inspected facilities.

HP1750 Waterborne Bonding Primer

Single-component rust-inhibitive primer bonding to a wide range of metals and glossy surfaces. Accepts alkyds, acrylics, epoxies, and urethanes as topcoats. LEED® v4 eligible. Suitable for USDA-inspected facilities.