Primer
Professional primers that create the ideal foundation for superior adhesion, long-term durability, and finish performance.
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Fresh Start® All-Purpose Primer
The go-to primer for most interior and exterior surfaces. Seals, bonds, and creates an ideal base for topcoats — improving hide, reducing the number of finish coatsThe standard commercial primer for most interior and exterior surfaces. Bonds, seals, and builds an ideal base for topcoats — improving hide and reducing finish coats on new construction and repaint work. needed, and ensuring color accuracy.
Fresh Start® Alkyd Primer
Oil-based primer for challenging surfaces with bleed-through, tannin staining, or existing oil-based coatings. Delivers superior adhesion where waterborne primers fall short.
Fresh Start® Deck & Siding Primer
Exterior primer for wood siding, trim, and decking. Penetrates and seals bare and weathered wood, resists tannin bleed, and creates a stable base for exterior finish coats.
Benjamin Moore Multi-Purpose Primer
Versatile interior/exterior primer for mixed-surface commercial projects. Bonds to wood, drywall, masonry, and previously painted areas — reducing primer SKUs needed on complex jobs.
Benjamin Moore Drywall Primer
Professional-grade drywall primer for new and repaired surfaces. Creates a sealed, uniform base ensuring consistent sheen and color accuracy across large commercial wall areas.
Stix® Waterborne Bonding Primer
High-adhesion bonding primer for difficult surfaces including glossy paint, tile, PVC, and fiberglass. Essential when conventional primers won’t bond — commonly specified for commercial renovation and refinishing work.
AquaLock® Plus Primer/Sealer
Fast-drying stain-blocking primer-sealer for water stains, smoke damage, tannin, and rust. Seals odors and prevents bleed-through on problem surfaces in commercial renovation and remediation projects.
Vapor Barrier
Moisture-retarding coating for interior concrete, masonry, and block walls. Reduces vapor transmission — essential for below-grade commercial spaces, mechanical rooms, and areas prone to moisture infiltration.
Lead Block™
Encapsulant coating that seals and stabilizes lead-based paint, reducing exposure risk without full removal. Commonly specified for commercial renovation in older Detroit-area buildings where lead paint is present.
HP1100 Acrylic Metal Primer
Water-reducible rust-inhibitive primer for steel, iron, and non-ferrous metal. Excellent adhesion on hard-to-coat surfaces for light to moderate industrial exposures. LEED® v4 eligible. Suitable for USDA-inspected facilities.
HP1270 Acrylic Sealer/Finish
Fast-drying waterborne clear sealer for bare concrete floors and masonry. Reduces water penetration and prevents efflorescence without altering surface appearance. Recoat in 2 hours. Suitable for USDA-inspected facilities.
HP1320 Universal Metal Primer
Single-component alkyd primer for ferrous metal with fast 30-minute dry time. Corrosion protection that accepts most topcoats. Suitable for USDA-inspected facilities.
HP1550 Concrete & Metal Epoxy Primer
Two-component penetrating epoxy sealer for concrete and rusted steel. Low-viscosity formula penetrates and reinforces rusty steel, seals masonry. 100% solids. Suitable for USDA-inspected facilities.
HP1560 Quick Set Epoxy Floor Sealer
Two-component fast-dry epoxy sealer — primer or base coat for high-performance floor systems. Can also be used as a standalone semi-gloss floor finish. Recoat in 5 hours. Moisture tolerant. Suitable for USDA-inspected facilities.
HP1750 Waterborne Bonding Primer
Single-component rust-inhibitive primer bonding to a wide range of metals and glossy surfaces. Accepts alkyds, acrylics, epoxies, and urethanes as topcoats. LEED® v4 eligible. Suitable for USDA-inspected facilities.













