No finish paint performs better than the surface it’s applied to. Benjamin Moore and Insl-x primers are formulated to bond, seal, and build the ideal base for every topcoat — whether you’re working with new drywall, bare wood, chalky masonry, or a challenging surface that needs a specialist solution like Stix® or AquaLock®. We’ll help you match the primer to the job so your finish coat looks exactly as it should.
Fresh Start® All-Purpose Primer
The go-to primer for most interior and exterior surfaces. Seals, bonds, and creates an ideal base for topcoats — improving hide, reducing the number of finish coats needed, and ensuring color accuracy.
Fresh Start® High-Hiding Primer (Deep Base)
Formulated for deep, saturated topcoat colors. This high-hiding base reduces the number of finish coats needed when painting dark or vivid colors — saving time and material on bold color transformations.
Fresh Start® Deck & Siding Primer
An exterior primer built specifically for wood decks and siding. Penetrates and seals bare or weathered wood, resists tannin bleed, and creates a stable foundation for Benjamin Moore exterior finish coats.
Fresh Start® Alkyd Primer
Alkyd performance for challenging surfaces. Excels on bare wood, previously oil-painted surfaces, and areas with stains or bleed-through — delivering superior adhesion and block where waterborne primers fall short.
Benjamin Moore Drywall Primer
Designed for new or repaired drywall. Seals the porous paper and joint compound for uniform absorption — preventing uneven sheen and ensuring topcoat colors look exactly as intended across the entire surface
Benjamin Moore Multi-Purpose Primer
A versatile interior/exterior primer that bonds to a wide range of surfaces including wood, drywall, masonry, and previously painted areas. Reduces prep time by eliminating the need for surface-specific products on mixed-surface projects.
Stix® Waterborne Bonding Primer
When adhesion is the challenge, Stix is the answer. Bonds to difficult surfaces including glossy paint, tile, glass, PVC, and fiberglass — surfaces that would cause conventional primers to fail. Essential prep for cabinet and trim refinishing projects.
AquaLock® Plus Primer/Sealer
A fast-drying waterborne primer-sealer that blocks tough stains including water stains, smoke, tannin, and rust. Seals odors and prevents bleed-through so finish coats look clean and stay true — ideal for problem areas in older homes.
